WHY
Out of all the "wonderful" and "insightful" commercials on the internet, the ASPCA does a fabulous job portraying ethos, logos & pathos to convince their viewers to help the needy animals! :')
RHETORIC EXAMPLES
Pathos:
- the ad specifically targets woman who are easily caught prey to emotional appeal and propaganda
- many animals have been helped, you can help more
- "there is an animal that needs you"
- the song "angel" is very emotional and is played in background of music, helps create overall tone of video
- if you donate, you provide food, shelter and LOVE!
- you receive things for donating, you give some you get some
Ethos:
- police officer's rescuing animals
- doctors caressing animals
- all of the animals in pain, and their pain is being transferred to the viewer
- Sarah Mclachlan, the narrator is a middle aged woman, the perfect customer willing to help these animals, she is used as a credible source for whom viewers can trust when donating
Logos:
- lots of injured animals shown that need help
- the facts that are displayed in between the scenes, help display logos, thousands of animals that have been rescued with people like you!
- thousands rescued last year
- the ad specifically targets woman who are easily caught prey to emotional appeal and propaganda
- many animals have been helped, you can help more
- "there is an animal that needs you"
- the song "angel" is very emotional and is played in background of music, helps create overall tone of video
- if you donate, you provide food, shelter and LOVE!
- you receive things for donating, you give some you get some
Ethos:
- police officer's rescuing animals
- doctors caressing animals
- all of the animals in pain, and their pain is being transferred to the viewer
- Sarah Mclachlan, the narrator is a middle aged woman, the perfect customer willing to help these animals, she is used as a credible source for whom viewers can trust when donating
Logos:
- lots of injured animals shown that need help
- the facts that are displayed in between the scenes, help display logos, thousands of animals that have been rescued with people like you!
- thousands rescued last year